1. Responsible for execution of on/off page assignments, SEO content review & optimization, & oversee the on-going off-page/link building activities.
2. Responsible for directory Submission, Link exchange, Article Submission, Forum posting, Social bookmarking networking, Profile creation, Press release submission, Guest posting, Blog posting/commenting etc.
3. Social Media Optimization (SMO), PPC and Email Marketing.
4. Implement link building strategies along with other content and marketing strategies. Co-ordinate with the content and online PR team.
5. Research & identify highly searched keywords using Keyword Planner & similar tools for content review & optimization from the SEO perspective and in compliance with the latest search engine algorithms.
6. To develop a strong understanding of products, competition, industry, marketing goals, and objectives of the websites and tracking & analytic tools to monitor performance for the site.